Quirky fonts make messages more memorable?
07/12/2010 at 13:04 Leave a comment
Next time you have something important to read and remember, make sure it’s written in an odd font.
That’s the view of neuroscience expert Jonah Lehrer, based on new research from the States. This seems to indicate that switching from cool, clean Helvetica to an irritating font like Comic Sans for your documents makes your brain work harder. And that simple change sharpens your memory so you learn faster and retain the information for longer.
Is there a lesson here for graphic designers and marketeers? Can ugly sister typefaces make your advertising messages more memorable? What do you think?
Entry filed under: Font usage. Tags: BBC Radio 4, Fonts, Jonah Lehrer, Typefaces.
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