Marketing on Twitter or Facebook? Watch your words
01/02/2011 at 15:13 Leave a comment
Are you talking to your customers through social networking sites plus your own website? An advertising watchdog will soon be scrutinising your every word.
Until now, the online remit of the UK’s Advertising Standards Authority (ASA) has only covered things like pop-up and banner ads.
But from 1 March 2011 they’ll also be checking the content of all UK company websites. They’ll be making sure that the marketing messages that businesses post on Facebook and Twitter follow their ‘legal, decent, honest and truthful’ code too.
Need help and advice? You’ll find it here: www.cap.org.uk/CAPServices/Digital-remit-advice.aspx
Entry filed under: Online marketing. Tags: Advertising Standards Authority, ASA, Banner ads, Digital advertising, Facebook, online marketing, Pop-up ads, Twitter, Web content.
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