Intriguing product names No. 1: Stoats « Beyond The Square Blog

Intriguing product names No. 1: Stoats

24/03/2011 at 14:34 Leave a comment

Who could resist an offer like this, encountered on a commuter train between Edinburgh and Glasgow? It looks great and tastes fabulous. But the brand name is a weeny bit eccentric.

The company says it’s nothing to do with woodland creatures. Instead, it comes from “It’s a stoater…”, a Scottish phrase for anything of amazing quality. And this breakfast bar certainly was.

Got an unusual product name to share? Or need help in creating the right name for something new? Contact Sharon Floate at Beyond The Square: www.beyond-the-square.co.uk

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Entry filed under: Product naming. Tags: Porridge oat bar, Scotland, Stoats.

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