Posts filed under ‘Online marketing’
Are you fit for the smaller screen?
How well do you come across when your website hits an iPhone, Blackberry or Android?
Smartphone sales overtook PC sales in the UK at the end of last year. (Source: Financial Times, 9 February 2011) That means more people than ever are likely to view your site via a much smaller screen. And that means it’s vital to think about re-writing your messages to fit.
Shorter headlines. Shorter sentences. A word-count of less than 150 a page. Intriguing sub-headlines. They’re just some of the tactics to use to get your content read – and acted on.
Need the help of a small screen writing expert? Contact Sharon Floate at Beyond The Square: www.beyond-the-square.co.uk
Marketing on Twitter or Facebook? Watch your words
Are you talking to your customers through social networking sites plus your own website? An advertising watchdog will soon be scrutinising your every word.
Until now, the online remit of the UK’s Advertising Standards Authority (ASA) has only covered things like pop-up and banner ads.
But from 1 March 2011 they’ll also be checking the content of all UK company websites. They’ll be making sure that the marketing messages that businesses post on Facebook and Twitter follow their ‘legal, decent, honest and truthful’ code too.
Need help and advice? You’ll find it here: www.cap.org.uk/CAPServices/Digital-remit-advice.aspx
