Posts filed under ‘Product naming’
Intriguing product names No. 1: Stoats
Who could resist an offer like this, encountered on a commuter train between Edinburgh and Glasgow? It looks great and tastes fabulous. But the brand name is a weeny bit eccentric.
The company says it’s nothing to do with woodland creatures. Instead, it comes from “It’s a stoater…”, a Scottish phrase for anything of amazing quality. And this breakfast bar certainly was.
Got an unusual product name to share? Or need help in creating the right name for something new? Contact Sharon Floate at Beyond The Square: www.beyond-the-square.co.uk
